Lidos Hotel London

Project Brief

After celebrating their 37th year since inception, the Lidos Hotel London were looking to align their website and online brand image with the prestige of the international hotel brands. They Required a total up-gradation of the website with new content. Along with producing a more refined frontend user interface, an intuitive backend interface was also required for easy maintenance and content editing by the team at Lidos Hotel London.

How we achieved it

At this stage of the process, user stories were mapped out to ensure that the various types of audiences the current Lidos Hotel London website attract were catered for. Throughout the Lidos Hotel website, information that any user requires is easy to find and users are informed about how up to date the content is.Lidos Hotel London now has a secure website that is easily maintained by Lidos Hotel London administrators and is responsive across all devices. In addition to the technical logistics, our design team also needed to produce a new style guide to help dictate the direction of the new and improvedLidos Hotel London brand identity. Without pre-existing brand guidelines, the designers carefully considered each factor of the brand image, such as complimenting colour palettes, typefaces and asset styling.